48
strawberry costume
Skip itHigh returns (5.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$25.89avg listing price — sweet spot $15–$100
Review moat
Great169.67avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.38–$49.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Market size
Okay$149K$149K/yr · 275K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.9%return rate — above 5% kills the launch gate