70
straw hat
Launch itA $1.9M/yr market growing +138.2% this quarter with returns at 4.5% — clears our launch bar.
Growth
Incredible+138.2%90-day search growth — must beat 0% to launch
Market size
Great$1.9M$1.9M/yr · 4.5M searches
Competition
Great30%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$17.50avg listing price — sweet spot $15–$100
Price range
Great$6.32–$44.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 6% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,707.59avg incumbent reviews — the moat a new listing must climb