65
straw clutch
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Growth
Incredible+114.4%90-day search growth — must beat 0% to launch
Avg price
Incredible$32.54avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Review moat
Good692.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$353K$353K/yr · 627K searches
Price range
Okay$9.23–$214.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad8.8%return rate — above 5% kills the launch gate