66
straw bag
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$68.21avg listing price — sweet spot $15–$100
Growth
Great+88.1%90-day search growth — must beat 0% to launch
Review moat
Great398.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$648K$648K/yr · 841K searches
Price range
Bad$9.91–$493.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.9%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale