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stranger things socks
Skip itSoft demand (-70.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.39avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$6.17–$32.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,390.13avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 134K searches
Growth
Bad-70.2%90-day search growth — must beat 0% to launch