40
stranger things hoodie
Skip itSoft demand (-83.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible83.67avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$35.75avg listing price — sweet spot $15–$100
Price range
Incredible$21.29–$48.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$188K$188K/yr · 722K searches
Returns
Bad5.8%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-83.4%90-day search growth — must beat 0% to launch
Signals High Returns