48
stranger things costume
Skip itSoft demand (-71.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.59avg listing price — sweet spot $15–$100
Price range
Great$5.99–$59.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Good854.55avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Good$299K$299K/yr · 1.2M searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-71.8%90-day search growth — must beat 0% to launch