53
stocking cap
Worth a lookShows searches that convert (8.8% search→purchase), but soft demand (-52.9% this quarter) keeps it on the watch list.
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good$436K$436K/yr · 458K searches
Price range
Good$4.02–$28.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.81avg listing price — sweet spot $15–$100
Review moat
Bad15,844.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-52.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand