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sticky cakes
Launch itA $1.8M/yr market growing +80.0% this quarter with returns at 1.4% — clears our launch bar.
Avg price
Incredible$26.25avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Market size
Great$1.8M$1.8M/yr · 1.5M searches
Returns
Great1.4%return rate — above 6% kills the launch gate
Price range
Great$11.06–$44.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+80.0%90-day search growth — must beat 0% to launch
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,300.82avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand