51
stick umbrella
Worth a lookShows a sweet-spot price point ($31.35 avg), but a small market ($62K/yr) keeps it on the watch list.
Avg price
Incredible$31.35avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Good$7.97–$123.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+27.7%90-day search growth — must beat 0% to launch
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay2,080.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$62K$62K/yr · 119K searches
Signals No Dominant Brand