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steves lava chicken shirt
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible67.96avg incumbent reviews — the moat a new listing must climb
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Great$13.83–$56.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.68avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 105K searches
Signals Low Review Barrier