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stay sober hoodie
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$29.74avg listing price — sweet spot $15–$100
Price range
Great$12.87–$56.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good533.59avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Bad-26.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 93K searches
Signals Low Review Barrier