49
star sunglasses
Skip itPrices mostly outside the sweet spot ($5.97–$15.41) — this niche doesn't clear our bar today.
Growth
Great+71.9%90-day search growth — must beat 0% to launch
Review moat
Good511.7avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.16avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$145K$145K/yr · 260K searches
Returns
Bad7.2%return rate — above 5% kills the launch gate
Price range
Bad$5.97–$15.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns