53
star dress
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but high returns (13.9%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$35.05avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Good$8.11–$137.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good959.81avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.4%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 485K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad13.9%return rate — above 5% kills the launch gate