51
star costume
Worth a lookShows a sweet-spot price point ($25.14 avg), but high returns (9.5%) keeps it on the watch list.
Avg price
Incredible$25.14avg listing price — sweet spot $15–$100
Review moat
Great223.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$5.84–$96.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$44K$44K/yr · 110K searches
Returns
Bad9.5%return rate — above 5% kills the launch gate