46
stanley bag
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$27.62avg listing price — sweet spot $15–$100
Price range
Great$8.78–$60.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good1,268.06avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Bad$59K$59K/yr · 397K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale