55
staff
Worth a lookShows a sweet-spot price point ($31.07 avg), but weak search conversion (0.8%) keeps it on the watch list.
Avg price
Incredible$31.07avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Review moat
Great468.29avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.5%90-day search growth — must beat 0% to launch
Price range
Okay$7.21–$265.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$122K$122K/yr · 505K searches
Returns
Bad6.9%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale