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squishmallow shirt
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.56avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great422.35avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.01–$33.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Market size
Bad$36K$36K/yr · 100K searches