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squirtle costume
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$29.39avg listing price — sweet spot $15–$100
Price range
Great$9.75–$44.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+59.1%90-day search growth — must beat 0% to launch
Review moat
Good736.12avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad9.4%return rate — above 5% kills the launch gate
Market size
Bad$15K$15K/yr · 52K searches
Signals High Returns