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spy costume
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but high returns (8.4%) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$18.99avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$7.00–$53.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good545.31avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$89K$89K/yr · 229K searches
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Returns
Bad8.4%return rate — above 5% kills the launch gate