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64

sports bras for women

Worth a look

Shows a $8.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 35Conversion 8Competition 95Returns 16Price range 86Avg price 93Brand share 95Review moat 21Quality gap 80

Market size

Incredible$8.9M

$8.9M/yr · 60.8M searches

Competition

Incredible20%

top-5 click share — an open shelf

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Avg price

Great$22.21

avg listing price — sweet spot $15–$100

Price range

Great$8.42–$66.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Okay+7.8%

90-day search growth — must beat 0% to launch

Review moat

Bad10,644.22

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.2%

return rate — above 6% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale