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sports bra swimsuit
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Growth
Incredible+111.7%90-day search growth — must beat 0% to launch
Avg price
Incredible$25.98avg listing price — sweet spot $15–$100
Price range
Great$10.66–$66.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,320.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Bad$99K$99K/yr · 832K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad14.9%return rate — above 5% kills the launch gate