47
split rings
Skip itPrices mostly outside the sweet spot ($3.91–$12.35) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good977.71avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Good+22.7%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.37avg listing price — sweet spot $15–$100
Market size
Bad$73K$73K/yr · 206K searches
Price range
Bad$3.91–$12.35cheapest to priciest tracked listing — scored on the share inside $15–$100