35
spiderman beanie
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Review moat
Great217.19avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.00avg listing price — sweet spot $15–$100
Price range
Okay$4.45–$25.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-39.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 98K searches