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55

spanx thong

Worth a look

Shows a fragmented shelf (top 5 take 21% of clicks), but weak search conversion (1.3%) keeps it on the watch list.

Market size 26Growth 54Conversion 16Competition 94Returns 24Price range 84Avg price 84Brand share 61Review moat 24Quality gap 89

Competition

Great21%

top-5 click share — an open shelf

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$18.73

avg listing price — sweet spot $15–$100

Price range

Great$6.52–$69.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Growth

Good+26.2%

90-day search growth — must beat 0% to launch

Market size

Okay$109K

$109K/yr · 458K searches

Review moat

Bad5,063.72

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Reviews