52
sox
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a small market ($25K/yr) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$19.22avg listing price — sweet spot $15–$100
Price range
Good$2.99–$168.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad15,513.81avg incumbent reviews — the moat a new listing must climb
Market size
Bad$25K$25K/yr · 77K searches
Signals No Dominant Brand