39
sonic easter basket
Skip itSoft demand (-56.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.57avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Review moat
Great369.24avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.52–$35.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay$121K$121K/yr · 323K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-56.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand