31
softies
Skip itSoft demand (-53.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great317.78avg incumbent reviews — the moat a new listing must climb
Avg price
Good$115.12avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$17.47–$155.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$95K$95K/yr · 192K searches
Returns
Bad9.6%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-53.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand