41
softball belt
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Growth
Good+30.6%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay$10.96avg listing price — sweet spot $15–$100
Price range
Okay$6.47–$19.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,980.72avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$11K$11K/yr · 44K searches