48
sofia the first
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Great$21.22avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Growth
Great+64.1%90-day search growth — must beat 0% to launch
Price range
Great$5.20–$48.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,605.88avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$72K$72K/yr · 363K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale