42
socks 12-18 months boys
Skip itSoft demand (-23.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$12.37avg listing price — sweet spot $15–$100
Price range
Okay$6.94–$17.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad12,671.18avg incumbent reviews — the moat a new listing must climb
Market size
Bad$68K$68K/yr · 85K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-23.0%90-day search growth — must beat 0% to launch