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social security card protector
Skip itPrices mostly outside the sweet spot ($3.26–$9.81) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$160K$160K/yr · 286K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,653avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Avg price
Bad$4.71avg listing price — sweet spot $15–$100
Price range
Bad$3.26–$9.81cheapest to priciest tracked listing — scored on the share inside $15–$100