51
so ks
Worth a lookShows low returns (1.3%), but a small market ($75K/yr) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Price range
Good$4.04–$38.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.75avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 236K searches
Review moat
Bad14,292.38avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand