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snowboard jacket
Skip itSoft demand (-91.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good$115.73avg listing price — sweet spot $15–$100
Review moat
Okay2,346.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay$192K$192K/yr · 1.0M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$16.41–$312.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad11.3%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-91.9%90-day search growth — must beat 0% to launch