46
smurf hat
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.19avg listing price — sweet spot $15–$100
Review moat
Good659.16avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$5.78–$26.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Returns
Bad7.3%return rate — above 5% kills the launch gate
Market size
Bad$63K$63K/yr · 68K searches