38
smoking jacket
Skip itHigh returns (17.0%) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$85.14avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good$26.81–$169.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,790.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 311K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad17.0%return rate — above 5% kills the launch gate