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sloth socks
Skip itSoft demand (-48.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.00avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,738.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.33–$19.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$174K$174K/yr · 260K searches
Growth
Bad-48.7%90-day search growth — must beat 0% to launch