57
slip dress
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Good$14.66avg listing price — sweet spot $15–$100
Price range
Good$7.87–$31.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.8%90-day search growth — must beat 0% to launch
Market size
Good$528K$528K/yr · 3.5M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,535.57avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.8%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale