53
sleep token shirt
Worth a lookShows a sweet-spot price point ($27.13 avg), but weak search conversion (0.7%) keeps it on the watch list.
Avg price
Incredible$27.13avg listing price — sweet spot $15–$100
Review moat
Great151.98avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.82–$59.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Good$275K$275K/yr · 1.4M searches
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale