30
sleep token hoodie
Skip itSoft demand (-51.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$50.27avg listing price — sweet spot $15–$100
Review moat
Great296.89avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.36–$116.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Returns
Bad6.9%return rate — above 5% kills the launch gate
Market size
Bad$12K$12K/yr · 177K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-51.2%90-day search growth — must beat 0% to launch