48
sleep sacks 12-18 months
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Avg price
Incredible$28.19avg listing price — sweet spot $15–$100
Price range
Great$12.24–$75.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,328.82avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$93K$93K/yr · 132K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality