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skull cap football
Skip itSoft demand (-1.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.51avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$9.01–$30.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,221.84avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$136K$136K/yr · 198K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-1.8%90-day search growth — must beat 0% to launch