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skull balaclava
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$13.57avg listing price — sweet spot $15–$100
Price range
Good$7.00–$27.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,655.06avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Market size
Bad$32K$32K/yr · 115K searches