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skirts for women
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Market size
Incredible$2.5M$2.5M/yr · 40.7M searches
Avg price
Great$21.22avg listing price — sweet spot $15–$100
Price range
Great$9.80–$46.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,021.66avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad14.4%return rate — above 5% kills the launch gate