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skirt belt

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High returns (9.5%) — this niche doesn't clear our bar today.

Market size 15Growth 26Conversion 20Competition 97Returns 9Price range 80Avg price 77Brand share 88Review moat 53Quality gap 50

Competition

Incredible10%

top-5 click share — an open shelf

Brand share

Great47%

top-5 brand share — no brand owns this niche

Price range

Great$6.15–$53.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.96

avg listing price — sweet spot $15–$100

Review moat

Good1,374.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$61K

$61K/yr · 239K searches

Returns

Bad9.5%

return rate — above 5% kills the launch gate

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