62
skin tape
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Price range
Good$4.54–$25.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.44avg listing price — sweet spot $15–$100
Market size
Okay$180K$180K/yr · 198K searches
Review moat
Bad4,658.27avg incumbent reviews — the moat a new listing must climb