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skims underwear
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$14.42avg listing price — sweet spot $15–$100
Price range
Good$7.27–$33.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Review moat
Bad6,632.63avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$49K$49K/yr · 314K searches