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skims dress
Skip itHigh returns (17.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$28.81avg listing price — sweet spot $15–$100
Price range
Incredible$14.95–$63.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,375.86avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+14.7%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 688K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad17.8%return rate — above 5% kills the launch gate
Signals High Returns