39
ski sweater women
Skip itSoft demand (-96.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$38.01avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good1,017.15avg incumbent reviews — the moat a new listing must climb
Price range
Good$14.60–$155.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$36K$36K/yr · 355K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-96.9%90-day search growth — must beat 0% to launch
Returns
Bad19.5%return rate — above 5% kills the launch gate