51
ski mask
Worth a lookShows a $9.8M/yr market, but soft demand (-50.9% this quarter) keeps it on the watch list.
Market size
Incredible$9.8M$9.8M/yr · 16.2M searches
Avg price
Incredible$24.37avg listing price — sweet spot $15–$100
Price range
Great$6.08–$114.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,475.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-50.9%90-day search growth — must beat 0% to launch